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By:Hans Mühlbacher,Helmuth Leihs,Lee Dahringer
Published on 2006-01-01 by Cengage Learning EMEA

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.

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Book ID of International Marketing's Books is cDmvBBJaTfIC, Book which was written byHans Mühlbacher,Helmuth Leihs,Lee Dahringerhave ETAG "fXUToru1EDA"

Book which was published by Cengage Learning EMEA since 2006-01-01 have ISBNs, ISBN 13 Code is 9781844801329 and ISBN 10 Code is 1844801322

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Book which have "737 Pages" is Printed at BOOK under CategoryBusiness and Economics

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International Marketing byHans Mühlbacher,Helmuth Leihs,Lee Dahringer

International Marketing -Hans Mühlbacher,Helmuth Leihs,Lee Dahringer- 9781844801329

International Marketing -Hans Mühlbacher,Helmuth Leihs,Lee Dahringer- 1844801322

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